Another Young Filipina Businesswoman is Making Waves in the US

What started as a “pakisuyo” became a lucrative business for an enterprising young Filipina. Ishka Villacisneros-Tusjakova is the 27-year-old founder of Californila, a ‘personal shopping’ online store where customers from Manila can purchase items which are only available in the US. She said that the idea behind Californila goes back to the Filipino tradition of sending balikbayan boxes. With the money she earned from her part-time work in a cafe in California, she would buy send items...
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